Traffic.2000 refers to the significant changes and shifts in web traffic that occurred around the year 2000. This period marked a turning point in the evolution of the internet, as businesses and users began to understand the importance of web presence and the changing landscape of online traffic.

In 2000, the internet experienced rapid growth, with a dramatic increase in the number of websites and online services. These shifts were driven by several key factors:

  • Emergence of search engines as primary traffic drivers
  • Introduction of targeted advertising models
  • Shift from static websites to dynamic, interactive platforms
  • Wider adoption of broadband internet, enhancing user experience

The impact of these changes can be seen in the following table, highlighting the increase in internet users over the years leading up to 2000:

Year Global Internet Users (in millions)
1997 150
1998 250
1999 400
2000 600

"The internet's rapid growth during this period was accompanied by a dramatic shift in how traffic was generated, with search engines and online marketing playing pivotal roles."